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Monday, January 30, 2012

Taylormade R11 Makes You Proud

Today TaylorMade is proud to announce the expansion of the R11 franchise with the introduction of the R11 irons, which are engineered for the player who appreciates the shape and refinement of a tour-grade iron but needs the help of advanced technology to launch the ball high, straight and long with less effort, regardless of handicap.

Historically, irons engineered with multiple game-improvement technologies tend to be oversized, inelegant and clunky, with thick toplines, broad soles and over-bearing cavities. They typically feel harsh and sound high-pitched and "clicky." The R11 iron breaks that mold and rewrites the book about what a high-technology iron can look like, feel like and sound like.

R11 irons are engineered with multiple technologies that make them stunningly easy to launch high and long. Technologies that we developed while building the best metalwoods in the world, like ways to make thin, fast faces, and methods to expand the COR zone, and techniques for precisely locating the CG.

"The R11 iron is truly a masterwork of beauty, technology and performance," said Sean Toulon, TaylorMade's executive vice president. "We've never created an iron that combines this kind of distance, this kind of forgiveness, is this easy to launch, and feels and sounds this soft and solid. And its appearance is extraordinarily beautiful, a gorgeous blend of smooth, classic lines and high-tech flourishes."

"The R11 employs all our best iron technologies," said Bret Wahl, TaylorMade's senior director of iron development.  "It's a great testament to how far we've come in our ability to bring modern, sophisticated iron designs to life. We couldn't have made this iron a few years ago, but the fact that we can now helps explain why it performs better than irons we've made in the past. It's a superior design, and that's clearly evident when you try it."

R11Precision Weighting Port and Progressive CG location

The first thing about the R11 iron that will grab the golfer's attention is its red precision-weighting port, a technology initially introduced in TaylorMade's forged iron lineup, including the Tour Preferred MB. The precision-weighting port allows TaylorMade engineers to 1) guarantee precise swingweight and 2) ensure center-face Center of Gravity (CG) location in every iron. The result is optimal consistency in feel and performance from one club to the next.

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